I am often described as a hybrid profile, working at the intersection of creative direction, workflow management, and systems design. My job is not just about aligning pixels or chasing abstract aesthetics. My role is to build visual frameworks and tools that simplify daily operations for teams and improve the journey for users.
An approach built on listening and clarityFor me, a successful project always starts with a meaningful conversation. Whether it’s collaborating with local artisans to reduce waste through thoughtful design (Digital Délice), supporting creators within a safe and ethical production framework (Massive Daddy), or making complex technical data intuitive for an app (Oovoom), I focus on understanding the human element behind the system.
I don't use tools—whether Figma or Artificial Intelligence—to replace human interaction, but to give shape to honest narratives and to build efficient, agile, and modular production workflows.
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Freelance Product Designer (Berlin / Remote)
Technical Direction & Intimacy Coordination | Massive Daddy:
Led organic acquisition strategy, scaling the account from 5k to 130k followers.Implemented ethical and safety protocols (Intimacy Coordination) as direct drivers for performance and brand equity.Optimized production workflows to reach +114M monthly impressions.
2025 / Present
Community manager | Les Épicuriens, Berlin
Focus: AI & Local Storytelling
Created a standardized visual framework for an artisanal heritage project.Developed a cohesive brand architecture, ensuring seamless application across print and digital media.Translated artisanal values into a clear visual system, enhancing brand recall and recognition.
2020 / 2021
Design system and Community management | OOVOOM - Paris (France)
Focus : Simplifying complex flows & Trust-based design
Designed a modular Design System to harmonize brand identity across a complex SaaS ecosystem (telematics).Simplified technical data to build trust and engagement for B2B and B2C users.Created and maintained comprehensive brand guidelines.
2018 / 2019
Graphic Designer & Media Manager | CREPS d’Île-de-France - Paris (France)
Focus: Institutional Governance and Information Hierarchy
Brand Management: Maintained a consistent visual identity for high-volume print and digital assets (institutional, athletic, and corporate partners).Editorial Optimization: Strategic redesign of information hierarchy (newsletters, website) to maximize user engagement and accessibility.Operational Production: Rigorous execution of complex communication materials (large-format banners, event programs, institutional documents).
- Expertise: Art Direction, Brand Identity, Visual Storytelling, Typography, Motion Design, UI/UX Design.
- Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Figma, Webflow.
- AI Workflow: Generative AI Integration (Claude, Gemini, Nano Banana), Rapid Concept Prototyping.
- Strategic Growth: Scalable Design Systems, Audience Engagement Strategy, Content Performance Analysis.
- Production: End-to-end Photo & Video Production, Lighting & Cinematography, Post-Production.
- English: Full Professional Proficiency
- German: Working Proficiency
- French: Native
(French Higher Technical Degree) Technical and practical training in digital interfaces, visual composition, and interactive media management.
Campus “Fonderie de l’Image” · Paris 2019
Music: Interest in sound structures, ranging from the formal rigor of Opera to the rhythmic flows of House music.
Arts & Culture: Study of pictorial composition and cross-cultural dynamics (France, Italy, Japan) as tools for social connection.
Team Sports: Volleyball. High-pressure communication, team synchronization, and collaborative agility.